![]() ![]() ![]() ![]() By selecting the right front door paint color, sellers can appeal to more buyers and potentially boost their bottom line.īuyers, meanwhile, should be aware of how cosmetic factors like front door paint colors can skew their perception and valuation of a home. Most sellers make two improvements to their home before listing it, and painting is one of the most common projects they take on. While a home's ultimate sale price is determined by a myriad of factors, this research shows it pays to be strategic when sprucing up a home for sale. Cement gray front doors received the lowest overall score. Some study participants described homes with a pale pink front door as "kind of shabby looking" and would be willing to pay, on average, $6,516 less than expected. When going through a stressful process that brings half of all buyers to tears, visual cues like color can have an outsize impact on decision making."Ĭertain front door colors were particularly off-putting to recent and prospective buyers. "A front door is often the first thing that captures a buyer's eye, and first impressions matter when buyers need to make swift decisions in today's fast-moving market. "This research shows how seemingly minor home improvements can make a big difference in the way a potential buyer views and values a home," said Amanda Pendleton, Zillow's home trends expert. However, black was more polarizing than other front door colors, with some buyers saying it is "imposing" and "doesn't give positive vibes at all." Olive green is another good option, with recent and prospective buyers saying they would be willing to pay an estimated $969 more for a home with this front door color. Most recent and prospective buyers liked the home with a door painted this color, would likely purchase the home and, on average, would be willing to offer an estimated $1,537 more.Ī black front door was associated with the highest offer price, with buyers saying they would be willing to pay, on average, $6,449 more for a home with this high-contrast front door. Homes with a front door painted slate blue - a chalky light blue-gray color - received the top overall score with buyers. National price premiums were calculated using the typical U.S. Each color received a score based on buyers' perception of the home, likelihood of buying the home and the price they would be willing to pay for the home. The home's interior was the same for all study participants. This new front door paint color analysis is based on a Zillow study of recent and prospective home buyers who were randomly assigned images of front doors painted one of 11 colors. ![]()
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